You're here because you want to be a Product Marketing Manager. But what do PMMs really do? In such a new and quickly-growing field, it can seem like everyone you ask has a different answer to that question. That's why we're here to bring things back to basics: simply put, a PMM is responsible for bringing a product to market. That means you'll have a hand in crafting the product's branding, planning the launch, and building a tight feedback loop with both salespeople and customers to make sure your message is getting out there.
All that makes Product Marketing a highly cross-functional role. If you've done your own research, you've probably seen a graphic that looks a little bit like this:
PMMs sit at the intersection of marketing, sales, product, and customer success. Juggling all those teams can sound daunting – but it's actually simpler than it looks. Basically, you'll serve as a liaison between the people making the product and the people working on ad campaigns and on-the-ground sales plans to make sure that the developers are building something your customers will want to buy. You'll also work closely with customer success teams once a launch is completed so that you can get feedback from existing customers and keep driving engagement.
Got it? If you want to learn more, there are some great introductory guides to the field. Intercom and Hubspot both have excellent in-depth introductions to what being a PMM really means.
Once you've got the basics down cold, it's time to get specific. Here are some key resources to help you get up-to-speed on the basic of product marketing. We've organized them by skill, so you can bone up on the areas where you're less confident. Check them off as your go!