Focus on SHOWING, not just TELLING recruiters why you are good for the job. How your skills are extremely applicable. Look closely at the job description to make the connections from your experience to the role (same thing you did for your resume) and make it easy for recruiters to see the connection.

Dear (NAME),

I’ve noticed that (COMPANY OF INTEREST) has been a nominee for Best (NAME OF CATEGORY) for the past five years straight. I’m interested in that level of excellence and finding out more about (DEPARTMENT OR JOB YOU ARE INTERESTED IN).

I have (NUMBER) years of experience working with (RELATED SKILL), (RELATED SKILL) and (RELATED SKILL). I am hoping to learn about (WHAT TO LEARN) from some of the best in the industry, and in my research, I came across (COMPANY OF INTEREST). Our goals and interests are so aligned, I think we’d both accomplish more if I took my research and resources to your company.

I’d love for an opportunity to meet and talk further about how we may work together.

Sincerely, (YOUR NAME)